Jun 18, 2026
By Rick McNary
We are excited to announce a new membership benefit program to offer you perks for supporting your Shop Kansas Farms farmers and ranchers. We call it, “Riding for the Brand.”
The practice of branding cattle and the American cowboy has deep roots in Kansas from the early cattle drives to Abilene to the cattle trucks backing up to the Bazaar Cattle pens along the Kansas turnpike. It is common to see the entrance to a farm or ranch with the cutout of a brand in an arch over the drive or mounted to posts along the side.
“Riding for the Brand” is a familiar phrase in cowboy culture because it entails more than just a brand on a cow’s hide. It is a connection to an idea, to an identity, to a culture and to a purpose.
We have two basic member benefits offerings: growers and consumers.
Grower membership benefits
Consumer membership benefits
What does the SKF brand represent?
Trust
We have worked hard to create trust for both groups we represent; those who sell food and those who buy food. For example, all of the farmers, ranchers and growers who are allowed to advertise on our Facebook group must first be listed on our website and we verify their licenses before we let them post. While you, as the consumer may not realize we do that, it’s important to us that you can trust we’ve done our due diligence.
Civility
Facebook has been a popular connector for both growers and consumers, and we have worked diligently to maintain civil discourse. We frequently receive compliments from people who are grateful we have not let it degenerate into a combative, hostile environment.
Community
We understand, and build upon, the idea that we are creating a community of shared interests, values and expectations.
Consistency
From the day Shop Kansas Farms began on April 28, 2020, during the height of the pandemic, we have remained consistent to our mission to connect you to the wonderful farm and ranch families of Kansas so you can purchase the food they raise.
A digital hub to a local food system
A food system is made up of three basic components: production, processing and distribution.
We are riding for the brand and ask you to ride along with us.
Let’s saddle up and ride!