Jun 27, 2023
By Shop Kansas Farms
You're on Shop Kansas Farms to expand your customer base and we're here to make sure you're successful! We've seen tens of thousands of seller's posts and listings on the Shop Kansas Farms website and want to share what we've noticed creates more engagement.
Here are our top tips for reaching more Shop Kansas Farms fans.
On the Shop Kansas Farms Facebook group
Include nice pictures
Photos of your family, what you are selling, and maybe of your farm/ranch/garden is great, but remember, no live animals. We learned early on Facebook does not allow those.
Include a logo
A logo is your calling card, and a way people will remember you and your business. If you do not have one, we can connect you with our favorite designers.
Share your story
The words in your post are your opportunity to share what you are selling, why and why folks should buy from you. What do you want people to know and remember? This is your place to sell your hard work and what you are providing to buyers.
Do not forget your location
This is a big state and, if you add your location, it will save you from answering a lot of questions about where people can find you.
Ask customers to post a review
We love posting positive reviews from people about your business. Ask people to share their kudos in the group.
Behind the scenes, ask friends to like, comment and share your post
Facebook will keep posts with the most interaction at the top of the feed so encourage friends and customers to help you reach more people.
Please use this language each time you post
"You can find us on the Shop Kansas Farms website directory." This lets us know you are on the map, and you can help us advertise for all the farmers in the state.
On the Shop Kansas Farms website
Many of the same rules apply when it comes to your listing on the Shop Kansas Farms website with a few tweaks and additions.
Take advantage of the description area
Use the description area to explain your farm and ranch business and do not forget to list all the items you offer. Look at other listings and figure out what differentiates you from others. Include that in your description and set yourself apart.
Remember, those pictures?
They say photos tell a thousand words and we agree! Share nice photos of your products and show us the family behind the farm. If a customer can “see” what they are getting or who is behind the product, they will feel much more connected to your business.
Be smart with SEO
Speaking of pictures and text, build in what the experts call SEO or Search Engine Optimization. These are words people use in a search browser to find things on the internet. For example, someone looking for beef to purchase in Kansas might search for “local beef in Kansas” or “Kansas grown beef.” Using these words in your description and in the photo descriptions help us (and you) get more eyes on the page.
Again, with the logo talk
The Shop Kansas Farms website is made to feature logos on listings. We would love to connect you with a graphic designer if you need a logo created.
We also have a host of advertising options available that will ensure you’re reaching the maximum number of folks possible.
- We can pin your post to the top of the Facebook group.
- You can be featured on the front page of the Shop Kansas Farms website.
- You can advertise in your newsletter than has a 43 percent open rate.
These are just a handful of options. If you would like to boost your reach, let's talk!